ABC’s of A/B Testing

Tuesday July 19th, 2016 by achang

A/B testing is a statistically backed method that reveals if a particular change on your WeChat account can lead to a higher conversation rate. In other words, increase the likelihood of followers taking a desired action such as read posts, share posts, signup for events, or make purchases. Even small improvements in conversion rate can lead to more efficient content strategies and higher marketing ROI.